Amazon's hopes its Prime Day doesn't go to the dogs

Amazon Prime Day 2018: Best deals so far including TVs, Fitbit and Echo Show

Prime Day is one of Amazon's most important days of the year, when it hosts Black Friday-like deals in the middle of July.

Shoppers purchaed more than five million toys, beauty products, PCs, apparel items and kitchen products.

Other best-sellers ranged from tech products like phone chargers, SD cards, and Phillips Hue light bulbs, to home products like vacuum cleaners and laundry detergent, to video games and PlayStation memberships.

Amazon Prime Day 2018: Best deals so far including TVs, Fitbit and Echo Show

Amazon said it signed up more new Prime members on July 16 than any on previous day in the company's history. Small and midsize businesses selling on Amazon "far exceeded" $1 billion in sales during the Prime Day event, according to the company.

Prime members in 17 countries took part in the bargain hunting. In addition to boosting sales, the annual event also gives Amazon the opportunity to lure new Prime members and promote its own products.

We know just how big Prime Day can be for Amazon shoppers, so we'll be sure to keep our eye on the current Amazon website status, and will report back when the website is no longer down or stuck in a link loop.

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Within minutes of the sale opening on July 16th, Amazon's website crashed, with online shoppers unable to access the sales or make purchases for the first few hours. Perhaps more importantly, though, was the surge in Prime membership.

The problems of the world's second largest e-commerce provider during its much-hyped sale are a reminder that despite more than 20 years of growth in online sales, the shift to the Internet is not trouble-free.

"Things like Prime Day and low cost Prime memberships are certainly one strategy".

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But retailers trying to cash in on Prime Day also have to compete with Amazon's discounts. It's hoping to keep Prime attractive for current and would-be subscribers after raising the USA annual membership fee by 20 per cent to $119 and to $12.99 for the month-to-month option. Three other SMBs - Vintage Book Co., Tegu and Bakblade - all reported 10 times the amount of sales compared to a normal day.

Amazon's first 10 hours of Prime Day outpaced the first 10 hours a year ago, with Prime members buying "millions" of Alexa devices, according to the e-tailer. Amazon's mid-summer sale runs exclusively for Prime members.

This week's labor protests underscore a growing challenge for Amazon: It is facing increased scrutiny over its hiring and labor practices at a time when it is looking to add thousands of new warehouse workers and growing at breakneck speed.

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