Nike orders rose in four-day period after Kaepernick ad debut

Workers put the finishing touches on a mural of Colin Kaepernick that is a Nike Advertisement that reads'Believe in Something Even if it Means Sacrifice Everything

Those several days are a traditionally strong sales period, but this year it came days after the athletic-equipment giant centered its advertising on the former NFL quarterback now best known for leading protests against the USA flag and the national anthem. Some fans responded to Kaepernick's sponsorship deal by cutting or burning gear with Nike's signature swoosh logo. They said: "Nike sales grew 31 percent from Sunday through Tuesday over Labor Day this year, besting 2017's comparative 17 percent increase".

But a new report from Edison Trends, a top advertising research firm, shows that Nike's new commercial pushed all the right buttons.

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According to the Apex Marketing Group, Nike's announcement of the ad generated $19.01 million in positive media exposure, $10.91 million in negative exposure and $13.76 million in neutral, Bloomberg reported.

The ad, which aired Thursday during the Philadelphia Eagles' game against the Atlanta Falcons, focuses on the idea that anyone can achieve anything they set their mind to and that you should always dream big no matter your circumstance. "I don't think it's appropriate what they did", President Donald Trump said in an interview with Fox News before a rally in Montana. Nike's stock did, in fact, take a hit following the release of the first Kaepernick ad. Kaepernick watched the first television airing on NBC at an event held at Nike's headquarters in Beaverton, Oregon.

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At a rally in Montana last week, Trump said he didn't think Nike's endorsement deal with Kaepernick was appropriate. I wonder if they had any idea that it would be this way? "Over time, for Nike, we think the power of the messaging from this new broader campaign is apt to overshadow any potential backlash, near term, in our view", Nagel wrote.

'I honor the flag. This is his second season without an National Football League job after his protest-launching moves with San Francisco in 2016.

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The chatter is often dominated by the complaint of kneeling during the national anthem, missing the point behind it - the racial injustice through police brutality in this country.

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