Elton John Stars In This Year's John Lewis Christmas Advert

Credit YouTube  evan youtuberuk/15maio2011

The two-minute film charts the life of the iconic pop star, using four actors to show key moments in his life, going right back to when he was given his first piano at Christmas.

From the present moment in time, a journey backwards through Elton's defining career moments takes us all the way back to him receiving his grandmother's piano as a 4-year-old boy.

John Lewis's 2018 Christmas advert tells the story of Sir Elton John being gifted a piano as a young boy. A portion of Elton John's undisclosed fee has been donated to the Elton John Charitable Trust.

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There are few things that mark the beginning of the festive season like the John Lewis Christmas ad.

A statement released by John Lewis explained: "The speculation in recent months around the costs associated with this year's ad is wildly inaccurate and our total spend is similar to previous years".

This year's ad is called The Boy And The Piano, and features singer-songwriting legend Elton John, performing his classic Your Song throughout his career.

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"To date it has proven to be one of the most effective marketing campaigns in the industry, delivering an excellent return on investment".

Shoppers heading to John Lewis's flagship store in Oxford St will be able to step into a 2,000 sqft recreation of the ad production, to try on costumes and have photos taken at the piano. "That's the magical feeling we wanted to bring to life this year", explains Craig Inglis, customer director at John Lewis. While some praised it and said it made them cry (presumedly in a good way) many have criticised the ad for being too much about Elton John and not enough about Christmas. That some presents are more than just a gift.

"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

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He said: "I think Elton has enjoyed the process of making this tremendously".

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