Google is the latest tech giant to expand in New York City

Google to invest $1 bn in new New York campusMore

Last week, Apple announced it would build a new, $1 billion campus in Austin, and last month Amazon said it would invest $5 billion in its new headquarters in NY and Arlington.

Google Hudson Square, as it will be called, will host the firm's Global Business Organization.

Google's first foray into NY, 18 years ago, was far less dramatic than Monday's announcement: a one-person sales team working out of a Starbucks on 86th Street. Google said this year that it would buy the Manhattan Chelsea Market building for $2.4 billion and planned to lease more space at Pier 57, both about a mile north of the new campus along the Hudson River.

Back in November, we reported on the possibility of Google's expansion to their NY campus.

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A month ago, Seattle-based Amazon said it would set up new headquarters in New York's Long Island City neighbourhood and in Arlington, Virginia, creating upwards of 25,000 jobs in each location.

The Manhattan campus will comprise two buildings on Hudson Street and a third on Washington Street. But it's the search giant's intention to double the size of its NYC workforce within 10 years, and for that the company requires even more space.

Google has contributed more than $150 million in grants and employee-matched giving to NY nonprofit institutions since 2011, according to Porat. Here, a pedestrian passes by 345 Hudson Street, one of the buildings Google will be using. The move could allow the company to more than double the current 7,000 people it employs in the city over the next decade.

Earlier this year, the company announced a $2.4 billion purchase of the Manhattan Chelsea Market.

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Ruth Porat, Google's chief financial officer, commented on the company's plans in a statement saying: "New York City continues to be a great source of diverse, world-class talent".

The move is the latest high-profile expansion from a USA tech giant, following big investments from Apple and Amazon to create new office spaces in New York, Washington, D.C., and Texas.

It also makes sense for Google as NY has been the centre for their core advertising business, Cordwell added.

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