Sandra Bullock’s New Netflix Movie Inspires People To Take ‘Bird Box’ Challenge

Machine Gun Kelly on the set of Bird Box. Credit Instagram

Though generally very discreet about audience figures, Netflix is breaking its silence for late December 2018 release Bird Box, the post-apocalyptic thriller about a situation in which it's not safe to see.

"Bird Box" has set the record for most watched Netflix film in its first week of release. The Hollywood Reporter's Daniel Feinberg isn't quite so positive.

A Netflix spokesperson shared with The Verge, that an account is considered a viewer "once a view surpasses 70 percent of total running time including credits".

Shares of Netflix are up 33% YTD. How many of those 45 million watched the movie from beginning to end?

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It's clear that viewership was massive and that Netflix has the opportunity to drive viewers to films that wouldn't be traditional blockbuster movies. "It was snake-like, and I was like, 'I don't want to see it when it first happens". Furthermore, "each "account" may include multiple views and viewers but is only counted once", the spokesperson added.

On the few other occasions that the streaming giant has revealed numbers, it announced that over 80 million subscribers watched at least one original romantic comedy earlier this summer, led by the breakout hit To All the Boys I've Loved Before. "I want to believe it but just can't".

Finally, there's no independent, third-party sourcing involved, a la the Nielsen ratings.

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He added: "I don't know the details and I wouldn't want to go into the details because I have not been doing the deal". Better in the second half, I think, because in the first half we did everything very well but too slowly.

For more Netflix films that are blowing up the internet, check out how to see the five main endings of the interactive film Black Mirror: Bandersnatch and read our recent interview with Black Mirror's creator. Does the figure account for those who accidentally play the film from an auto-play option?

Being clear-eyed about Netflix's Twitter brags doesn't mean that we have to be unimpressed with Bird Box's success. "So it would have been the wrong decision". "'It Follows" has been on Netflix for two years, and I have no idea how many people have viewed the film.

One faction of viewers feels that, by using the effect of "going crazy" to convey the terrors of the beasts, the film is stigmatizing anyone with any mental illness and turning them into a monster without any subtlety.

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